The opening press conference of the 134th Canton Fair was held

On the morning of October 13, the opening press conference of the 134th China Import and Export Fair was held at the Canton Fair Pavilion in Guangzhou. Xu Bing, spokesperson of the Canton Fair and deputy director of China Foreign Trade Center, introduced the overall preparations for the Canton Fair to the participating domestic and foreign media.

Xu Bing said that the Party Central Committee and The State Council attach great importance to the Canton Fair work. Premier Li Qiang made clear requirements for the autumn Canton Fair when he visited Guangdong in August this year. At present, the international environment and foreign trade situation are complex and grim. The success of the 134th Canton Fair will help showcase the innovation achievements of Chinese manufacturing to the world, help enterprises expand the market with orders, and serve the steady scale and excellent structure of foreign trade. It is conducive to strengthening the docking of supply and demand, and promoting the stability of industrial and supply chains; It will help demonstrate China's unswerving determination to open wider to the outside world and promote an open world economy, and inject new momentum into world economic development.

Xu Bing introduced that the 134th Canton Fair will be held in Guangzhou in three phases from October 15 to November 4, while normalizing the operation of the online platform. Under the leadership of the Ministry of Commerce and Guangdong Province, through the joint efforts of all parties, the preparation for the Canton Fair has progressed smoothly and is now basically ready.

With the theme of "Promoting high-level opening up", we will continue to innovate mechanisms, enrich formats, expand functions, focus on optimizing structure, improving quality, and improving services, and strive to promote high-quality foreign trade development and build a new development pattern with better image, better service, and better results.

Xu Bing introduced that the Canton Fair expanded the scale of the exhibition. The current Canton Fair is the most intensive exhibition optimization and adjustment since the 104th reform. The scale reached a new high, and the total exhibition area was expanded to 1.55 million square meters, an increase of 50,000 square meters over the previous session. The total number of booths was 74,000, an increase of nearly 4,600 over the previous session, including 72,000 export exhibitions and 1,550 import exhibitions. According to the statistics of each period and each exhibition area, 28,533 exhibitors, an increase of 3135 over the previous session, including 27,883 export exhibitors; There were 650 exhibitors from 43 countries and regions, of which 60% were from countries co-built by the "Belt and Road" initiative.

Xu Bing said that the Canton Fair has improved the quality of the exhibition. First, optimize the structure of the exhibition area. Inter-period adjustment of 7 exhibition areas, construction and decoration materials, bathroom equipment 2 exhibition areas from the first phase to the second phase, toys, baby and child products, pet products, personal care appliances, bathroom supplies 5 exhibition areas from the second phase to the third phase. Subdivide 1 exhibition area, rename 2 exhibition areas and expand the display content. After the adjustment, the total number of exhibition areas has increased to 55, and the structure of exhibition areas is more balanced and the themes are more closely coordinated. The second is to highlight brand leadership. The Canton Fair carried out the re-evaluation of brand enterprises, the brand booth size increased to 14,500, covering the exhibition area increased from 47 to 53, and the brand exhibition area was set up for the first time in the five exhibition areas of industrial automation and intelligent manufacturing, new energy vehicles and smart travel, pregnant and baby products, new energy and pet products. The number of brand enterprises increased, a total of 2,584 brand enterprises were selected, of which the number of electronic appliances, furniture and building materials, household goods, gift decorations, fashion brand enterprises was more than 300. The number of brand enterprises in the mechanical and electrical industry increased significantly compared with the previous period, the increase of electronic household appliances enterprises exceeded 120%, the increase of industrial manufacturing enterprises exceeded 100%, and the increase of lighting and electrical, vehicles and two-wheeled vehicles, hardware tools enterprises exceeded 50%. Third, improve the quality of exhibitors. The general booth arrangement will be revised to allow more new enterprises to participate in the exhibition. Production enterprises and private enterprises are the largest exhibitors, accounting for 50% and 90% respectively. Specialized and special new "little giant", manufacturing single champion, national high-tech enterprises, Customs AEO advanced certification, National enterprise technology center, Chinese time-honored enterprises and other high-quality enterprises to maintain growth, about 4,600.

Xu Bing said that the Canton Fair will strengthen precise investment. We will take a number of measures to promote global investment, and promote the number of buyers attending the meeting to increase, improve quality and optimize structure. Overseas buyers investment: First, expand channels to cover the world. Strengthen cooperation with 224 Chinese embassies and consulates abroad and 68 foreign consulates General in Guangzhou to promote the Canton Fair worldwide. Developed the Canton Fair global partner program, increased the number of partners to 190, and jointly invited buyers from various countries with partners. Targeted email data marketing to regular buyers around the world. Increase new media marketing channels and invite new buyers through the new media matrix. The second is to focus on the key points and improve the quality. Focus on key industries, key markets, and key businesses. Highlight the target market, focus on the "Belt and Road" co-construction countries, RCEP member states, ASEAN, Europe and the United States and other key markets, with 55 exhibition areas as the core marketing content, "one country, one policy" and "one region, one policy" to promote the invitation of buyers from key 40 countries and regions. Increase new media advertising in European and American markets, cooperate with industry professional media, and attract more professional buyers to attend. Anchor the world's top 500, the global Retail 250 and the leading enterprises in key markets, and invite more large businesses to participate offline. Third, strengthen connectivity and improve services. A series of global procurement promotion activities will be held. Focusing on electronic home appliances, textiles and garments, China has organized national foreign trade transformation and upgrading bases and key industrial clusters, and held more than 60 "Bridge of Trade" global trade docking events. At present, 35 have been held, and more than 10 "Trade bridge" and 8 "Haobao Haoni Exploration Guangzhou" activities will be held during the Canton Fair to help Chinese and foreign enterprises find customers, take orders, and expand the market. Domestic buyers organization: Each transaction group is responsible for directional invitation and qualification review, and organize local buyers to attend the meeting.

Xu Bing introduced that the current Canton Fair improved the online platform. The online platform of the Canton Fair is operating normally, and there are 28,653 exhibitors on the online platform, an increase of 2115 over the previous session. Improve the level of intelligence and facilitation, optimize 101 functions. Up to now, the company has uploaded about 2.72 million products, including about 700,000 new products. At the same time, the regular launch of electronic home appliances, textile and clothing, auto parts, food and other industry theme trade docking activities.

Xu Bing said that the Canton Fair will expand the function of the business. This Canton Fair continues to enrich the format, expand the functions, and strive to create a multi-functional comprehensive platform such as fund-raising information exchange, innovation release, industry promotion, and trade services. First, optimize the innovation publishing platform. 2023 Canton Fair Design Innovation Award (CF Award) enterprises participated in the evaluation, a total of 1288 enterprises of 2284 products participated in the evaluation, and 141 award-winning products were selected by the external expert team. More than 200 new product debuts will be held online and offline. The conference will hold a series of promotion and launch activities for award-winning products and debut products to increase product exposure and promote the sale of award-winning products and new products. The second is to provide high-quality industry information. Two professional forums on green trade and trade digitalization, five forums on electronic appliances, home decorations, medical devices and other industries will be held, and well-known research institutions, e-commerce platforms and leading enterprise executives will be invited to attend to share authoritative industry information. Third, we will improve trade services. Set up a trade service zone, organize more than 200 enterprises in the fields of finance and insurance, logistics and warehousing, testing and certification to participate in the exhibition, and provide trade supporting services for Chinese and foreign enterprises.

Xu Bing introduced that the current Canton Fair to improve the level of service. The Canton Fair has taken a number of measures to effectively improve the level of supporting services and the experience of exhibition merchants. First, optimize the service of certificate. The implementation of "advance certificate processing, remote certificate processing", in Guangzhou Baiyun Airport and 40 key hotels set up remote certificate processing team, while the Canton Fair certificate processing center provides 24-hour on-site certificate processing services for overseas buyers to provide convenience. Domestic buyers unified online pre-application, prefabrication, pre-delivery, all are not on-site certificate. Add verification equipment at the main entrance and exit of the exhibition hall to improve verification efficiency and entry speed. Second, optimize traffic management. Optimize parking arrangements in the museum and increase the number of parking Spaces. Guangzhou authorities will strengthen traffic control on surrounding roads, especially during rush hours, and improve the capacity of public transportation such as subways, light rail and buses. Strengthen the coordination and linkage with the traffic police department to ensure the efficient connection of traffic inside and outside the museum and improve traffic efficiency. Third, we will strengthen the guarantee of financing, withdrawal and exhibition. The first phase of the exhibition will be extended by 1 day, the second and third phase of the exhibition will be extended overtime, and the third phase of the exhibition will be extended. Increase personnel, forklift trucks, transit trucks and other exhibits storage and transportation capacity investment. Enhance booth building capacity and efficiency, and increase the number of special construction enterprises to 160. Fourth, improve catering services. Increased food and beverage supply, adding 18 business units, bringing the total number of food and beverage business units to 68. Increase the types of catering, add well-known Chinese and Western fast food brands, promote booking food delivery, and increase sales channels. Fifth, facilitate customs clearance. With the support of relevant departments, special channels for Canton Fair guests will be set up at Baiyun Airport and Pazhou Hong Kong and Macao Terminals to expedite customs clearance procedures. For exhibits exhibiting in ATA mode, the examination and approval procedures can be handled at the nearby exhibition hall.

Xu Bing said that the Canton Fair builds a strong security barrier. This Canton Fair will increase manpower and material resources investment, improve emergency plans, carry out emergency drills, and build a solid security barrier in all aspects. This Canton Fair will strengthen the management of booths, increase efforts to combat booth scalping behavior, please the majority of exhibitors in strict accordance with the provisions of the use of booths.

Xu Bing also answered questions from reporters on the participation of overseas buyers at the Canton Fair, optimizing the structure of the exhibition area, promoting green development, improving the online platform and protecting intellectual property rights.

It is reported that this Canton Fair has a number of important activities: on October 14, the opening reception of the 134th Canton Fair and the launch ceremony of the global procurement promotion activity will be held. On October 15 and 16, forum activities such as Green Trade Symposium and International Trade Document Digitization Development and Application Seminar will be held respectively.

People's Daily, Xinhua News Agency, China Media Group, China News Service, International Business Daily, Nanfang Daily, Yangcheng Evening News, Guangdong Radio and Television, Guangzhou Daily, Guangzhou Radio and Television, Ifeng.com, Hong Kong Business Daily, Macao Daily and other nearly 50 domestic and foreign media attended the meeting.